What is Magento?
Magento is an on premise eCommerce platform allowing for a high level of cutomization. It is available in both a free open source version and a paid Enterprise version. Magento is now part of the Adobe Experience Cloud.
Benefits
Being both on-premise and open source, Magento offers numerous advantages over other self-hosted eCommerce platforms
Extensibility
Magento has a robust ecosystem of add-on developers building re-usable modules for merchants to use that tailor their stores around their desired customer experiences and back end processes
- Robust addon marketplace
- Framework for building custom addons
- API for Integration
Design
Magento utilizes a template framework that allows for both the use of pre-built themes and custom designs
- Numerous third party themes available
- Custom designs possible
Feature Rich
Magento includes multiple features out of the box for a robust online shopping experience
- Product Filtering
- Configurable Products
- Wishlists and Product Comparisons
- Promotion Management
Magento 1 is Officially End-of-Life in June 2020
Active development is only on the new Magento 2 platform, which is a complete rebuild and a very different core product. Direct upgrades are not possible and do require a new site to be built. All security updates for Magento 1 will end in June 2020.
Go Further
Magento has world-class features for your online store. With a hybrid setup, we can expand your content capabilities.
With Magento 1, we are capable of combining your site with ExpressionEngine to drastically expand your content capabilities. This will let you have a robust blog or resources sections, all on the same domain as your storefront.